LDR Spine Welcomes Mr. Joe Ross as Vice President of U.S. Marketing
Austin, TX (December 20, 2010)
LDR, a total solution spine company, announced today that
Mr. Joe Ross has joined the company as Vice President of
U.S. Marketing. In this new role, which strengthens the U.S.
organization for LDR Spine, Mr. Ross will lead all aspects
of commercial marketing and provide essential support for
continued sales growth.
Christophe Lavigne, CEO, commented, “We are fortunate at LDR
to be experiencing considerable revenue growth in the U.S.
market led by the success of our VerteBRIDGE® line of lumbar
and cervical zero-profile interbody fusion devices. It is
critical that our organizational capabilities keep pace with
our market presence, and Joe is uniquely qualified to lead
our marketing efforts given his vast spine industry
experience and knowledge. In addition, as we approach the
upcoming review of the Mobi-C® cervical artificial disc IDE
clinical trial data by the FDA, Joe’s experience marketing PMA approved spine products will be of immense value.”
Mr. Ross brings to LDR more than fifteen years of spine
device and biotech experience in sales, marketing, and
business development. His most recent position was as Vice
President of Strategic Initiatives for Axial Biotech, a
developer of novel molecular diagnostic assays for spinal
disorders. Earlier, Mr. Ross spent more than eleven years at
the DePuy Spine division of Johnson & Johnson in roles of
increasing responsibility including Worldwide Vice President
of New Business Development. He is a graduate of the
University of Notre Dame and Troy University, and served
five years as an officer in the United Stated Navy.
“I am thrilled to be joining LDR during this time of rapid
growth and new product launches,” said Mr. Ross. “The
VerteBRIDGE portfolio has been tremendously well received by
the physician community and we will be releasing two new
applications of the technology in the first half of 2011.
LDR is also particularly well positioned as one of only two
companies to complete both a one and two level concurrent
cervical artificial disc IDE trial with 2-year follow up,
and Mobi-C® may become a very important addition to the
developing cervical arthroplasty market.”
About LDR Spine LDR Spine supplies U.S. surgeons with
innovative spinal solutions in partnership with LDR Médical
of Troyes, France. More information is located at
www.ldrspine.com.
For More Information:
Company Contact:
Dana Kolflat, Director- Marketing Communications, LDR
(512) 344-3317
danakolflat@ldrspine.com