LDR receives approval to market two new stand-alone spine products in China

Approval for VerteBRIDGE^® products for the China market is a substantial milestone for LDR

Austin, TX (December 2, 2011)
LDR, a privately held medical device company offering innovative spinal implants for both non-fusion and fusion applications, announced that it has received approval to market two innovative spine device systems in China. The ROI-C^® Cervical Cage and the ROI-A^® ALIF Cage, both featuring VerteBRIDGE^® Plating Technology, and with over 17,000 implantations combined worldwide, are now available to Chinese surgeons.
 
Christophe Lavigne, CEO of LDR observes, “China is one of the fastest growing device markets today and represents a significant opportunity for LDR. Following the successful launch of the Mobi-C^® Cervical Artificial Disc into the China market in 2009, these new product approvals allow LDR to provide our surgeon customers in China with the best technology on the market today. LDR China has direct offices in Beijing and Shanghai to support the needs of our Chinese surgeon customers.”
 
The ROI-C Cage for the cervical spine and the ROI-A ALIF Cage for the lumbar spine address the growing interest in the market for stand-alone fusion technology that may reduce the need for additional anterior or posterior instrumentation.  Both cages, when used with the company’s integrated VerteBRIDGE plating technology, offer a zero profile, stand-alone fusion construct.
 
Prof. Nie Lin, (Qi Lu hospital of Shangdong University) comments, “The curved plating technology allows me to work very effectively through a small, straight anterior incision. The zero profile design assures that there is no hardware protruding anterior of the vertebral bodies, which I see as a real benefit for both single and multi-level indications.”
 
LDR was founded in 2000 by partners Christophe Lavigne, Hervé Dinville and Patrick Richard in Troyes, France. Currently headquartered in Austin, TX, LDR has experienced rapid growth through product portfolio expansion and an increasingly global presence. LDR develops unique implantable spine devices and instrumentation designed to support the clinical goals of surgery while making procedures easier to perform. More information is located at www.ldrholding.com.

For Additional Information:

LDR Asia Pacific:
Ray Chen, Chief Representative Officer, LDR Medical Beijing Representative Office, ray.chen@ldrchina.com
Xavier Bellot, Sales Vice President Asian Market for LDR Medical, xavier.bellot@ldrmedical.fr
 
LDR U.S.:
Joe Ross, Vice President of U.S. Marketing for LDR (512) 344-3410 joeross@ldrspine.com