LDR , leader in innovation, reports 112% sales growth for US operations June 2010 YTD over prior year
Austin, TX (July 27, 2010)
112% growth in U.S. sales June 2010 year to date over same
period prior year, including June 2010 being LDR’s highest
month ever for sales in the United States. To enable its
rapid growth in the US market, LDR has expanded its key
sales management through additional Area Sales Directors and
has partnered with approximately 50 US distributors
representing over 300 sales people.
Christophe Lavigne, president and CEO of LDR notes,
“Widespread adoption of our ROI-A® ALIF device coupled with
the success of the ROI-C™ Cervical Cage made these sales
numbers possible”. Both the ROI-A and ROI-C products feature
LDR’s innovative zero-profile, VerteBRIDGE™ Plating
Technology, which utilizes a self-guided plating system
delivered via a direct anterior approach. This requires less
exposure than other stand-alone systems that must be secured
with screws inserted at oblique angles.
Mr. Lavigne continues, “As the industry leader in innovation
we are attracting top-tier distributors who see the
VerteBRIDGE Plating Technology platform and the potential
2011 launch of the *Mobi-C® cervical artificial disc, the
only cervical disc with mobile bearing technology currently
in an FDA IDE study for one and two level use, giving them a
competitive edge, opening doors and enabling an expansion of
their customer base. Our ability to pioneer innovation in a
“me too” competitive environment provides tremendous
business opportunities to our distributor partners”.
LDR has major offices in Europe, North America, South
America, and Asia, and has completed over 70,000 surgeries
with its products worldwide. LDR works closely with surgeons
to develop innovative spine products to help restore optimum
stability and mobility to their patients, while making spine
surgery more reproducible and easier to perform. More
information is located at
www.ldrholding.com.
* Mobi-C is currently not available for use in the United States.
For More Information:
Company Contact:
Dana Kolflat, Director-Marketing, LDR
(512) 344-3317
danakolflat@ldrspine.com